Title: Manners That Sell: Adding The Polish That Builds Profits
Author: Lydia Ramsey
Publisher: Longfellow Press, Savannah, GA
Publisher Address: P.O. Box 16545, Savannah, GA 31416, 912-598-9812
ISBN: 0-9670012-0-X
Price: $19.95 Date: 2000, Page Count: 188

This beautifully laid out trade paperback has a gorgeous and practical design both inside and out. I recommend you read this book with a highlighter and a pen and be ready to take copious notes in the blank pages thoughtfully provided between chapters.

Manners That Sell: Adding The Polish That Builds Profits should be required reading for high school and college students and for anyone already in the business environment. Once upon a time, good manners were taught in school and at home, but that time has long since passed. This book provides the perfect refresher course for those of us who were taught manners but no longer remember the finer points of etiquette.

While reading this book I discovered that the author, Lydia Ramsey, covered every conceivable point of etiquette including many that I'd never been taught. Each of the twelve chapters covers one main topic broken down into digestible bite sized chunks of rules and guidelines to enhance credibility and professionalism. Topics include first impressions, greetings and introductions, the art of conversation, dressing for business, telephone courtesy, electronic etiquette, correspondence in business, etiquette in the office, gift-giving in business, etiquette out of the office, dining for profit and doing business internationally.

The author of this delightful book, Lydia Ramsey, is a business etiquette expert with over thirty years of experience working with non-profits, corporations, colleges and universities. She is a frequently published author who presents workshops, seminars and keynotes on all aspects of business etiquette.

I recommend businesses buy this book in bulk and present one to every employee from the frontline up to the top management. In this ever changing world with so many consumer choices, the bottom line is often affected by the simple courtesies that can and should be afforded to customers. You need this book if you want your employees to succeed and your business to thrive.

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