Marketing News

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Rydell Chevrolet in Waterloo Joins PCG Digital Marketing
PCG Digital Marketing welcomes Rydell Chevrolet in Waterloo to their family of growing automotive dealerships. The Iowa Chevy dealership has contracted PCG Digital Marketing to handle their online marketing initiatives which will include executing Search

Interview with Direct-to-Consumer Marketing Rock Star - Kristi Taaffe
I had the opportunity to talk with Kristi Taaffe, founder of Juicebox Direct a Direct to Consumer Sales & Marketing Management firm. She's also an instructor at the WISE Academy and was previously the VP of Marketing at Inertia Beverage Group and has

Meetups bridge marketing divide
Cold calling and door-knocking are still viable ways to generate business. But why would you want to work so hard when there are better ways to connect with potential clients? To succeed using these strategies, you need a hard-driving personality type

Neff adds two new executions to 2010 advertising campaign
Point & Twist hob and In Line dishwater write kitchen history… Built-in appliance leader Neff is adding two more executions to its ‘Writing Kitchen History’ advertising campaign. The two original executions for the SlideAway door oven and

Email Marketing Advice
I am an incredibly lazy marketer and have thus far grown my practice on the back of very effective direct mailing and referrals. I hate (no HATE) networking in the traditional sense of walking into a room full of strangers and talking to normal people.

Commentary: The Three-Hour Tarmac Delay Rule
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NYT Marketing Campaign Aims To Blunt WSJ's Metro, Luxury Ad Effort
The WSJ’s New York metro edition is debuting in about two weeks and with it, a stepped up effort to challenge the NYT’s tight hold on area readers and lucrative luxury ads. As the date approaches, the NYT isn’t taking the threat lying down; the

P&G Extends Future Friendly Marketing Promo
Procter & Gamble is expanding its Future Friendly marketing effort that promotes environmental responsibility via consumer education. P&G, which owns Tide, Pampers, PUR and Duracell, among other brands, first introduced Future Friendly at the 2009

Toborg gives away Glasto tickets
Tuborg is offering five pairs of tickets to the sold-out Glastonbury festival this summer. Brand owner Carlsberg UK has launched a new on-pack promotion, created by integrated agency Billington Cartmell, which gives music lovers the chance to attend the

Universal Motown Republic Group (UMRG) Promotes Wayne Chernin to Senior Vice President of Sales and Field Marketing
Universal Motown Republic Group (UMRG) has promoted Wayne Chernin to Senior Vice President of Sales? and Field Marketing, it was announced today by the company's Chairman Mel Lewinter, Universal Motown President Sylvia Rhone and Universal Republic

Universal Motown Republic Group (UMRG) Promotes Wayne Chernin to Senior Vice President of Sales and Field Marketing
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Vanguard Thinks Online With New Ad Campaign
Vanguard Group plans to spend more on advertising this year as it increases its spending on targeted marketing online. The Valley Forge, Pa., mutual fund company announced Monday it launched a multi-channel advertising campaign that encourages investors

Seccion Amarilla USA and seccionamarilla.com Launch Their 2010 Advertising Campaign With the Staging of 'La Mejor Jugada'
Seccion Amarilla USA and seccionamarilla.com announce the launch of their 2010 advertising campaign, which aims to increase recognition of their digital products among users and clients across the United States. (Photo: ?

Mark Hartzell Joins Computershare to Lead Sales and Marketing
Computershare Limited (ASX: CPU), a leading financial services provider for the global securities industry, today announced that Mark Hartzell has joined the firm as Executive Vice President of Sales and Marketing for the US. Mark comes to Computershare

Google is still in the race for smartphone users
The iPhone may have revolutionized the smartphone market, but as other competitors launch their own web friendly phones, Apple's Jesus phone is starting to have to fight for market dominance. And while other phones may not have seeped into consumer

Essar to start marketing aviation fuel soon
Essar Oil, which has licence to sell aviation turbine fuel (ATF), will start marketing the fuel from Jamnagar and Surat in another

Pre-IPEX free Web-to-print marketing for exhibitors
To further support exhibitors during the final preparation stages for Ipex 2010, the organisers have launched a marketing template system which allows exhibitors to customise up to 500 pieces of various Ipex-branded marketing collateral. The new

Zappos' Marketing Chief: "Customer Service is the New Marketing!"
Aaron Magness has worked in Business Development in retail for 10 years. His career has taken him through sales, operations and all the grunt work it takes to make his team successful. He joined Zappos with a primary focus in business development;

Universal Motown Republic Group (UMRG) Promotes Wayne Chernin to Senior Vice President of Sales and Field Marketing
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Xerox Audio Visual Solutions Receives NSCA Excellence in Business Award for Marketing Strategies
NSCA Excellence in Business Award for Marketing Strategies Company chosen based on successful planning and execution of marketing strategies in primary vertical markets NORCROSS, GA – 03/03/2010 – Xerox Audio Visual Solutions, a top three audio

Marketers Not Connecting With Today's Consumer
Today's consumer is emerging from the recession with a radically new definition of the American Dream and a renewed sense in their own resourcefulness and priorities, according to a just released quantitative study of 1200 consumers and qualitative

Aeropostale, Inc. Seeks New Faces for Fall Ad Campaign with 'Real Teens 2010' Contest
-- Celebrating real, everyday teens across the country, New York-based retailer Aeropostale, Inc. (NYSE: ARO) is seeking teenagers who demonstrate respect, integrity, and compassion for others no matter how big or small with the launch of their ''

P&G Expands ‘Future Friendly’ Marketing Effort
Procter & Gamble is expanding its Future Friendly marketing effort that promotes environmental responsibility under the guise of consumer education. P&G, which owns Tide, Pampers, PUR and Duracell, among other brands, first introduced Future Friendly at

Yahoo SVP of U.S. Revenue and Marketing Development Leaving for Job at Demand Media (YHOO,MSFT)
3/15/2010-All Things Digital reported Monday that Yahoo's SVP of U.S. Revenue and Market Development Joanne Bradford is planning on leaving the Internet giant to take a new position as Chief Revenue Officer of online content upstart Demand Media. The

WL Marketing Gets Speed â?" Now Get Faster Browsing With Less Than 1 Second Of Load Time
WL Marketing now ensures faster browsing for its customers, as they no more need to wait for the web pages to load. All the pages now can load on the web browser in less than one second, giving customers more time to focus on web promotion campaign. WL

Enzo Biochem signs marketing agreement with MultiGEN Diagnostics for diagnostic tests
Enzo Biochem, Inc. has entered into an agreement with MultiGEN Diagnostics, Inc. for exclusive rights to market MultiGEN's unique diagnostic tests based on multiplex DNA sequencing, in the state of New York. In addition, Enzo has been granted marketing